HTC RE Camera Unveiled - A Challenger for GoPro

HTC ventured into a new category of devices yesterday when they unveiled Re, a small and portable camera with a unique purpose and an even more unique form factor. 

The device looks like an inhaler but it’s actually a small, portable and a powerful camera. HTC said that it’s completely different from GoPro, which seems to be matching the devices utility. They said that the goal of Re is to allow folks to enjoy special moments like a child’s soccer game, a concert, a swim in the pool, without having to worry about blocking their entire vision while recording behind a smartphone. 

The camera itself is a 16-megapixel shooter with a 1/2.3″ CMOS sensor, a 146-degree f/2.8 wide-angle lens. So we won’t have to worry about maintaining the focus on the object we intend to shoot. It weighs just 65.5 grams and has a battery backup of about 1hr and 40min of continuous FHD shooting or 1,200 photos. Its IPX7 certified so taking it while surfing won’t be an issue. 

The thing that HTC focused is it’s not depending on a PC to transfer photos and videos from Re to your smartphone. The Re app available for both Android and iOS will make the photos available on your device instantly. Also they will be sending regular updates to improve its functioning and to add much more features like Real-time video broadcast which in partnership with YouTube will be available in the coming months. 

Re will be available globally but no time line has been decided but for US, it is set to retail for $199.99 in major retailers later this month, including Best Buy, AT&T, T-Mobile, Verizon Wireless, HTC.com and Amazon, and will be available with a number of accessories including a bike mount, lanyard and more. 

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