Wednesday, July 16, 2014

Now Amazon let's you Shop via Twitter #AmazonCart


Saw a product in your feeds on Twitter but don’t want to leave twitter to check it out on Amazon. Well no biggie as Amazon India has rolled out its #AmazonCart feature in India as well.

It’s an exciting way to shop without leaving Twitter. Their tagline says, “Add it now. Buy it later. Shop from within Twitter”. The process is quite simple. Users have to connect their Amazon accounts with their Twitter account. Once it’s done then while browsing just reply to tweet containing a link to Amazon product with #AmazonCart and that product will be waiting for you in your cart the next time you visit Amazon. This was already available to the users in US and UK from May where it was named #AmazonBasket.
Amazon started its Indian website last June and now it has a registered base of about 35 Million users and growing. "The global leader is expected to vie for the top slot in India as well, which has triggered an increased urgency and competitiveness within the sector. As a result, there has been a significant increase in the investments that are being injected as well as the speed of consolidation," a report by consulting firm Technopak states. Their biggest competitor is the Indian e-commerce giant Flipkart which made the competition even more tough by acquiring Myntra in an estimated 2000 crore deal making it the biggest consolidation in e-commerce in India.


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