Amazon's Entry into Smartphone Market : Amazon Fire Phone Launched

 After a lot of leaks and speculations Amazon's CEO Jeff Bezos finally launched the Amazon's first smartphone Amazon Fire Phone on Wednesday. As was seen by all the leaks this phone has faced its really the same. Like all the flagship smartphones by other companies this also has a 4.7-inch HD display. It’s powered by a 2.2 GHz quad-core processor and 2GB of RAM for fast, fluid performance, dual stereo speakers, and Dolby Digital audio. 

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A Look at the OS

Naturally, it’s running the highly forked version of Android i.e., Fire OS that has already been used in the company’s Kindle series of E-Book Readers and Tablets.

That's pretty standard for a flagship phone but the 2 things that make it different are Firefly and Dynamic Perspective that allows you to see and interact with your world through a whole new lens.

Dynamic Perspective

Dynamic Perspective basically means that some apps will have a 3D depth meaning that you can see around edges when you tilt your phone like it happens with real-life objects. You’re looking around objects, but there's no attempt to make stuff pop off the screen. It's refined, but we'll have to really use the phone for a long time to know if it's something we'd actually want to use.

Firefly is a new technology that quickly recognizes printed web and email addresses, phone numbers, QR and bar codes, artwork, movies, music, and millions of products, making it easy to discover information, share items with friends, and more. It works in seconds—simply press and hold the Firefly button.

Tilting on the phone goes to a whole new level. Just by moving the phone, you can pull up menus in Fire OS or scroll through text in an app. Auto-scrolling is also achieved because of this tilting. You can read a whole book without having to touch the screen.

There is also Mayday integration that connects you to an Amazon expert via a live video. The will co-pilot you through any feature by drawing on the screen. Also Amazon say that you will be able to see the expert but they won't see you.

X-Ray also works the same way as on all the Kindle Fire tablets.Watching a movie, reading a book, wants to know about any character just point the rear camera while in X-Ray and get all the details instantly.

The Fire Phone is available to pre-order today but won't start shipping until July 25th. It costs $199 on a two-year contract, and is an exclusive to AT&T for now. Also, Amazon is providing a full-year subscription of Prime free. If you are already an Amazon Prime subscriber it will add 12 months to your account.